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Ad tech seems to have hit a metaphorical wall: funding wise, VC firms are turning away from ad tech startups; users are increasingly frustrated with click-bait type ads cluttering their beloved social media pages; and with automation, companies are finding themselves to be the “Official [insert product]” of offensive hate groups.
As more and more traditional “brick and mortar” fashion companies suffer from lost profits, lack of brand engagement, and what has been deemed an “overall retail bloodbath,” well-known brands such as Kate Spade are re-analyzing their traditional business models, and looking to partner with tech disruptors to combine fashion with function.
Being an inventor is no picnic as you may know, though we still need inventions to keep entrepreneurship going around the world. Yet, with so many inventions out there (and only a few succeeding), it might feel like a losing battle. Then add in how many people collide creatively on inventions, proving original ideas arguably aren't all that original anymore.
The pharmaceutical industry is arguably the most competitive field in existence outside of software or law, and this makes protecting IP all the more essential. Considering new drugs can potentially save lives around the world, protecting innovative medicines you've created is essential to prevent being copied by competitors.
Cautionary tale - no patents meant that Pixite couldn’t defend itself against a better-funded and better-marketed startup rival in the app store.
I want to tell you about the cautionary tale of the no-patent startup. It had a great first mover advantage in the App Store, with products that could do things no other iOS software could do. It had loads of new customers, and it was living the good startup life.
All entrepreneurs are anxious. You are not alone. You wake up one day and say, “I have this awesome startup. Maybe it will become the next Uber. There are a million questions in your head. Should I incorporate or not? Should I patent my IP? How much equity should I give my co-founder? Will anyone fund my startup?
The patent race among Virtual and Augmented Reality companies is heating up—and you don’t want to be left in the dust by Apple, Snapchat, and other large tech companies who may block your idea by filing their patents first. On 30th of May 2017 we had a great interactive discussion in New York on the current VR / AR patent goldrush and how can you turn your ideas into gold.
As the infamous DJ Khaled once proclaimed "Congratulations--you played yourself." Don't "play" yourself (or your startup) by failing to protect your blockchain idea from copycats. On 25th of May 2017 we had a great interactive discussion in New York on how to patent your blockchain idea to avoid getting blocked later in the process.
Imagine for a second that you were given a deadline; you have 30 days to build as much value with your startup as you possibly can. The deal is that you have to deal with your limited resources whether it is lack of time, experience, team or money and still manage to make significant progress. How feasible is this scenario? After all, it takes a couple of weeks to qualitatively validate users’ needs and months to build a quality product!
We've all grown up playing board games and probably not taking any time to realize how those games became family traditions. While you've maybe taken a few minutes to notice the copyright insignia on the box (likely continuously renewed), patents were likely involved as well. Everything from classic Monopoly to current popular board games like Scythe had to obtain patents to protect their ideas.
The world can't function well without plants to not only help the ecosystem, but also to help us look a little greener. While most of us probably buy common house plants, many horticulture entrepreneurs still create new plant species every year. This is something you don't see receive as much attention as tech entrepreneurs do. Nevertheless, it's a creative pursuit needing just as much governmental protection.
As we continue to explore patents for entrepreneurs, one area you don't hear enough about is IP protection in the fashion industry. Those who create fashion designs for a living realize how competitive this industry is, including having to compete with every fashion behemoth around the world. You're perhaps one starting to build a solid reputation in this industry, and you consider yourself a true fashion entrepreneur.
Imagine this scenario – Your software startup does business in both the US and Europe. You go to a US patent attorney/agent, who tells you that your software idea is patentable and then files your patent application. Then you go to a European patent agent who tells you that your software idea is NOT patentable. Huh? What happened?!
Fireworks are big business – total fireworks sales were over $1 billion in 2014. The equipment for these increasingly elaborate displays is sold by a number of manufacturers, including MagicFire, Inc.
Starting as a small company manufacturing only specific fireworks equipment in 1997, MagicFire was able to grow into an established company largely due to their foresight in protecting their proprietary innovations with patents.