What are the best tools for a trademark search?

There isn’t one best tool for conducting a simple internet search for your brand name. 

Using search engines, such as Google or Bing, and searching online retailers (e.g., Amazon, eBay) helps with uncovering brand names that are the same or similar to your brand name.  However, searching the USPTO’s trademark database - Trademark Electronic Search System (TESS) - is one of the most effective tools for determining your chances of obtaining a registered trademark with the USPTO. 


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